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Good web design has visual weight, is optimized for different devices, and has content prioritized for the medium. The most important elements of a website should have more visual weight “dress naturally” a visitor’s attention.

Good design makes something understandable and memorable. Great design makes something memorable and meaningful.

Dieter Rams

Most users are looking for something interesting (or useful) and clickable; as soon as a few promising candidates have been found, users click. If the new page does not meet users’ expectations, the back button is clicked and the search process continues.

A good website should be easy to navigate

Not all websites are the same. Some websites are simple, logical, and easy to use. Others are a chaotic hodgepodge of pages and links.

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Without site navigation, your visitors can’t figure out how to find your blog, email sign-up page, product listings, pricing, contact information, or help documents.

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Quick and easy access to the content they are looking for is more important to your website users than a… visually appealing design.

Create visual rhythms in your layouts

In design, rhythm comes from simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As humans, we are driven by predictable, time-bound events every day.

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One of the best ways to use repetition and rhythm in web design is in the site navigation menu. A consistent, easy-to-understand pattern – in color, layout, etc. Provides users with an intuitive roadmap for anything you want to share on your site.

  • Align the eye with Leading Lines
  • Balance your elements
  • Use Elements That Add to
  • Be clear about yours “priorities” and where to place them

Immersion in UX and UI design

UX and UI: Two terms that are often used interchangeably but actually mean very different things. What exactly is the difference?

Styles come and go. Good design is a language, not a style.

Massimo Vignelli

UX design refers to the term “User Experience Design” while UI stands for “User Interface Design”.. Both elements are crucial to a product and work closely together. But despite their relationship, the roles themselves are quite different.

Break down the barriers

Design is not the ultimate solution to all of the world’s problems – but with the right mindset and application, tackling them can definitely be a good start.

St. Joseph MO Images


Robert Dunfee